Charity reaches supporters with a Direct Mail Appeal campaign

By John Rodgers

Scripture Union Northern Ireland aims to make God’s Good News known to children, young people and families and to encourage people of all ages to meet God daily through the Bible and prayer so that they may:

  • come to personal faith in our Lord Jesus Christ,
  • grow in Christian maturity and
  • become both committed church members and servants of a world in need.

Today you will find Scripture Union Northern Ireland (SUNI) in inner city housing estates and rural towns, on the beaches, in church halls, taking up residence under canvas and in residential centres. You will find us working up and down the country in primary and post–primary schools. You will find us resourcing the Church’s Children and Youth programmes and helping all ages to engage with God’s word on a daily basis.


SUNI reaches out to its supporters once a year and as such needs to make it work so that vital donations are maximised. They approached Tricord as they had worked with them before on a fulfilment project (read about it here) and needed to make it as cost effective as possible.


Working with advice from Tricord SUNI designed and generated the artwork for the direct mail appeal pack in house. The mail pack was an extended A4 letter with a personalised response coupon at the bottom, below a perforation, making it easier to detach and return.

Tricord then printed all of the elements and mailsorted the data provided.


SUNI’s annual appeal letter was mailed on time and to their spec and received